Creativity has been the most wanted talent in recent years. In order for people to live more smoothly and easily, they need to meet their needs by using the limited resources well and protecting them. The creativity of people has always been needed for finding goods and services that provide benefits to meet needs, and for the production and distribution of these. In fact, in recent years, with competition gaining a global dimension, creativity has been sought in order to achieve competitive value.

With this feature, creativity has become a strategy that is used more often than before in all functions of enterprises that are trying to find original business ideas, maintain their lives and grow while a new enterprise is being born.

The idea of a new business applies to a new enterprise to be established, as well as to a previously established and still operating business.

Therefore, without creativity, there is no innovation, and without creativity and innovation, there is no entrepreneurship. Ideas that go through free and creative processes and are formed in cooperation more than individually will be more valuable. The best idea will come out of the most ideas. Thus, all enterprises will reach the most ideas first, and then they will choose the best one from among them.

A creative entrepreneur refers to a person who usually works within a business or as a freelancer and uses his creativity or intellectual knowledge and skills to earn a living. Creative entrepreneurship is generally distinguished from traditional entrepreneurship in that it focuses on manufacturing and industrial products.

Source

• https://avys.omu.edu.tr/storage/app/public/murat.yavuz/133425/3.2%20Hafta%20Giri%C5%9Fimcilik%20T%C3%BCrleri%20II.pdf
• https://www.yeniisfikirleri.net/yaratici-girisimcilik-nedir/